“We needed something beyond a standard mailer for a new vertical launch. Haley built a six-month integrated program — mail, email, and landing pages — and we landed three anchor clients.”
Branded Content — Custom Integrated Direct Marketing
When off-the-shelf programs aren't enough.
For firms that need a fully custom campaign — multi-channel, multi-touch, and built around your specific markets, verticals, and messaging. We design it, produce it, and run it.
Explore all branded content services
- Sales FunnelMulti-touch outreach that moves prospects to conversation
- HaleyMailDone-for-you email and content on autopilot
- Door OpenersPhysical mail that opens doors digital can't
- Custom DirectMulti-channel campaigns built for your marketsCurrent page
- InsightsYour brand on a publication clients remember
- Identity & DesignVisual identity and collateral that looks the part
What's included in Custom Integrated Direct Marketing
Strategy through execution — a bespoke program designed for your firm's growth goals.
Every custom program includes:
- Discovery workshop and campaign strategy
- Audience segmentation and list architecture
- Multi-channel creative: mail, email, digital, and sales collateral
- Custom messaging by vertical, geography, or account tier
- Production and fulfillment across all channels
- Landing pages and tracking for digital components
- Sales enablement materials for your team
- Campaign reporting and optimization throughout
Often part of a custom program:
- Insights Magazine for flagship brand positioning
- Identity & Design for campaign-specific or refreshed branding
- Digital Marketing for paid and organic amplification
- Sales Funnel Automation for ongoing prospect sequences
- Staffing Websites for dedicated campaign landing experiences
Custom programs are for firms with specific growth targets — new vertical entry, geographic expansion, or enterprise account pursuit — that need more than a standard package.
Is Custom Integrated Direct Marketing the right fit?
For firms with defined growth initiatives that require a tailored, multi-channel approach.
Custom Integrated Direct Marketing is a great fit if:
- You're launching into a new vertical or geography
- Standard HaleyMail or Door Openers don't match your target audience
- You need coordinated mail, email, and digital in one program
- Your sales team is pursuing named accounts with a structured plan
- Leadership wants a measurable campaign tied to a specific business goal
How custom programs work
Discovery drives the plan — then we build, launch, and optimize across every channel.
Swipe to see each step
Custom programs often include
Integrated campaigns pull from across the Haley Branded Content stack.
Not sure what you need? Talk to a strategist →
Ready for a campaign built around your goals?
Start with a strategy conversation. We'll learn your growth targets, outline channel options, and show you what a custom integrated program could look like.