“Our previous agency burned budget on irrelevant clicks. Haley rebuilt our Google and LinkedIn campaigns around staffing-specific terms — cost per lead dropped 40% in the first quarter.”
Digital Marketing — PPC
Paid campaigns that bring leads — not just clicks.
Explore all digital marketing services
- Blog WritingStaffing-specific content that ranks, converts, and gets done every month
- SEO / AIOGet found. Rank higher. And show up more often in Google and AI searches
- RogIQ GuidedFully managed, AI-powered digital marketing to support sales and improve recruiting (Haley Marketing strategist included)
- PPCGoogle, Meta, and LinkedIn paid advertising to get you found faster and keep your company top-of-mindCurrent page
- Social ProFully managed social media strategy and execution for staffing agencies
What's included in PPC
End-to-end campaign management — from strategy through optimization — with staffing-specific expertise at every step.
Every PPC program includes:
Platform strategy
Google, LinkedIn, and/or Facebook based on your goals
Staffing-specific keyword research and negative keyword management
Ad copy written for hiring managers and candidates — not generic B2B
Landing page recommendations or build support
Conversion tracking tied to leads and applications
Budget management and bid optimization
A/B testing of ads and landing experiences
Monthly reporting on CPL, volume, and ROI
Often added with PPC:
SEO / AIO for organic coverage of the same keyword themes
Blog Writing for content that improves Quality Score and trust
Staffing Websites with dedicated PPC landing pages
Recruitment Marketing for candidate
focused ad campaigns
Social Pro for organic reinforcement of paid messaging
PPC delivers the fastest lead volume — but it works best when landing pages, tracking, and follow-up are built for staffing conversion, not generic contact forms.
Is PPC the right fit?
PPC is for firms that need predictable lead flow now — while longer-term channels like SEO build.
PPC is a great fit if:
- You need leads in weeks, not months
- You're entering a new market or launching a new specialty
- Organic visibility isn't there yet but demand exists
- You tried ads in-house or with a general agency and wasted budget
- You have budget for sustained spend and want expert optimization
How PPC works
Strategy and tracking first — then launch, learn, and optimize every month.
Swipe to see each step
PPC pairs well with
Paid works hardest when organic, content, and site experience support it.
Not sure what you need? Talk to a strategist →
Ready for paid campaigns that respect your budget?
Get a free PPC strategy review. We'll audit your current setup (or starting point), estimate realistic CPL, and outline a staffing-specific campaign plan.