“Our previous agency burned budget on irrelevant clicks. Haley rebuilt our Google and LinkedIn campaigns around staffing-specific terms — cost per lead dropped 40% in the first quarter.”
Digital Marketing — PPC
Paid campaigns that bring leads — not just clicks.
Haley manages Google, LinkedIn, and Facebook advertising built for staffing — with keywords, copy, landing pages, and budgets calibrated for how hiring managers and candidates actually convert.
Explore all digital marketing services
- Blog WritingStaffing-specific content that ranks and converts
- SEO / AIOSearch and AI visibility built for staffing
- RogIQ GuidedFully managed digital marketing on RogIQ — Haley strategists included
- PPCPaid campaigns managed end-to-end for staffingCurrent page
- Social ProFully managed social media for staffing firms
What's included in PPC
End-to-end campaign management — from strategy through optimization — with staffing-specific expertise at every step.
Every PPC program includes:
- Platform strategy: Google, LinkedIn, and/or Facebook based on your goals
- Staffing-specific keyword research and negative keyword management
- Ad copy written for hiring managers and candidates — not generic B2B
- Landing page recommendations or build support
- Conversion tracking tied to leads and applications
- Budget management and bid optimization
- A/B testing of ads and landing experiences
- Monthly reporting on CPL, volume, and ROI
Often added with PPC:
- SEO / AIO for organic coverage of the same keyword themes
- Blog Writing for content that improves Quality Score and trust
- Staffing Websites with dedicated PPC landing pages
- Recruitment Marketing for candidate-focused ad campaigns
- Social Pro for organic reinforcement of paid messaging
PPC delivers the fastest lead volume — but it works best when landing pages, tracking, and follow-up are built for staffing conversion, not generic contact forms.
Is PPC the right fit?
PPC is for firms that need predictable lead flow now — while longer-term channels like SEO build.
PPC is a great fit if:
- You need leads in weeks, not months
- You're entering a new market or launching a new specialty
- Organic visibility isn't there yet but demand exists
- You tried ads in-house or with a general agency and wasted budget
- You have budget for sustained spend and want expert optimization
How PPC works
Strategy and tracking first — then launch, learn, and optimize every month.
Swipe to see each step
PPC pairs well with
Paid works hardest when organic, content, and site experience support it.
Not sure what you need? Talk to a strategist →
Ready for paid campaigns that respect your budget?
Get a free PPC strategy review. We'll audit your current setup (or starting point), estimate realistic CPL, and outline a staffing-specific campaign plan.