No commitment · 30 min · Staffing specialists only
Recruitment Marketing — Social Recruiting
Passive candidates aren't on job boards. They're on social.
Haley runs candidate-focused social strategy across LinkedIn, Facebook, and Instagram — job posts, employer brand content, and targeted paid campaigns that reach people who aren't actively searching.
“We filled a hard-to-staff warehouse role in two weeks with a Facebook campaign — candidates we never would have reached on Indeed. Social recruiting changed our playbook.”
Organic and paid social built for staffing — not generic employer posts that get ignored.
Every Social Recruiting program includes:
✓Platform strategy: LinkedIn, Facebook, and/or Instagram based on your roles
✓Job post creative and copy optimized for each platform
✓Employer brand content that builds trust with passive candidates
✓Paid social campaigns targeted by role, location, and demographics
✓Retargeting of career site visitors who didn't apply
✓Content calendar aligned to hiring seasons and specialties
✓Community management and response guidelines
✓Monthly reporting on reach, engagement, and apply volume
Often added with Social Recruiting:
→Programmatic Job Advertising for active job seekers on boards
→Employment Branding for consistent messaging across social and ads
→Career Sites as the conversion destination for social traffic
→Digital Marketing Social Pro for broader brand social presence
→Sense & Bullhorn Automation to nurture social-sourced leads
Social recruiting reaches people who aren't searching yet — but it works best when your employer brand and career site give them a reason to click apply.
Is Social Recruiting the right fit?
Ideal when you need to reach passive talent or fill roles job boards alone can't solve.
Social Recruiting is a great fit if:
✓You're struggling to fill light industrial, warehouse, or hourly roles
✓LinkedIn and Facebook are untapped channels for your firm
✓You post jobs on social but get no engagement or applications
✓You need to build a talent pipeline beyond active job seekers
✓Your competitors are visible on social and you're not
How Social Recruiting works
Strategy and creative first — then organic rhythm plus paid campaigns tuned to your roles.
1
Week 1
Strategy & Audit
Review current social presence, define platforms and audiences by role type and geography.
2
Weeks 2–3
Creative & Calendar
Build job post templates, employer brand content, and campaign creative for paid runs.
3
Week 4
Launch Campaigns
Organic posting rhythm begins. Paid campaigns launch with conversion tracking to career site.
4
Ongoing
Optimize & Scale
Refine targeting, creative, and spend based on cost per application by platform and role.
Swipe to see each step
Social Recruiting pairs well with
Social opens the conversation — these services close the apply.
Ready to reach candidates where they actually are?
Get a free social recruiting consultation. We'll audit your current presence, show sample campaigns for your roles, and outline a program that fits your hiring goals.
Recruitment Marketing — Social Recruiting
Passive candidates aren't on job boards. They're on social.
Haley runs candidate-focused social strategy across LinkedIn, Facebook, and Instagram — job posts, employer brand content, and targeted paid campaigns that reach people who aren't actively searching.