Explore all recruitment marketing services
Organic and paid social built for staffing — not generic employer posts that get ignored.
LinkedIn, Facebook, and/or Instagram based on your roles
Job post creative and copy optimized for each platform
Employer brand content that builds trust with passive candidates
Paid social campaigns targeted by role, location, and demographics
Retargeting of career site visitors who didn't apply
Content calendar aligned to hiring seasons and specialties
Community management and response guidelines
Monthly reporting on reach, engagement, and apply volume
Programmatic Job Advertising for active job seekers on boards
Employment Branding for consistent messaging across social and ads
Career Sites as the conversion destination for social traffic
Digital Marketing Social Pro for broader brand social presence
Sense & Bullhorn Automation to nurture social
sourced leads
Social recruiting reaches people who aren't searching yet — but it works best when your employer brand and career site give them a reason to click apply.
Ideal when you need to reach passive talent or fill roles job boards alone can't solve.
Strategy and creative first — then organic rhythm plus paid campaigns tuned to your roles.
Week 1
Review current social presence, define platforms and audiences by role type and geography.
Weeks 2–3
Build job post templates, employer brand content, and campaign creative for paid runs.
Week 4
Organic posting rhythm begins. Paid campaigns launch with conversion tracking to career site.
Ongoing
Refine targeting, creative, and spend based on cost per application by platform and role.
Swipe to see each step
Social opens the conversation — these services close the apply.
Not sure what you need? Talk to a recruiter marketing strategist →
Articles, guides, webinars, and podcast episodes that match this program — drawn from keywords, topics, and tags across the Haley library.
Get a free social recruiting consultation. We'll audit your current presence, show sample campaigns for your roles, and outline a program that fits your hiring goals.
Recruitment Marketing — Social Recruiting
Passive candidates aren't on job boards. They're on social.