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Social Recruiting for Staffing Firms
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No commitment · 30 min · Staffing specialists only

Recruitment Marketing — Social Recruiting

Passive candidates aren't on job boards. They're on social.

Haley runs candidate-focused social strategy across LinkedIn, Facebook, and Instagram — job posts, employer brand content, and targeted paid campaigns that reach people who aren't actively searching.

We filled a hard-to-staff warehouse role in two weeks with a Facebook campaign — candidates we never would have reached on Indeed. Social recruiting changed our playbook.

Recruiting Manager

Client partner

Light Industrial Staffing Firm

What's included in Social Recruiting

Organic and paid social built for staffing — not generic employer posts that get ignored.

Every Social Recruiting program includes:

  • Platform strategy: LinkedIn, Facebook, and/or Instagram based on your roles
  • Job post creative and copy optimized for each platform
  • Employer brand content that builds trust with passive candidates
  • Paid social campaigns targeted by role, location, and demographics
  • Retargeting of career site visitors who didn't apply
  • Content calendar aligned to hiring seasons and specialties
  • Community management and response guidelines
  • Monthly reporting on reach, engagement, and apply volume

Often added with Social Recruiting:

  • Programmatic Job Advertising for active job seekers on boards
  • Employment Branding for consistent messaging across social and ads
  • Career Sites as the conversion destination for social traffic
  • Digital Marketing Social Pro for broader brand social presence
  • Sense & Bullhorn Automation to nurture social-sourced leads

Social recruiting reaches people who aren't searching yet — but it works best when your employer brand and career site give them a reason to click apply.

Is Social Recruiting the right fit?

Ideal when you need to reach passive talent or fill roles job boards alone can't solve.

Social Recruiting is a great fit if:

  • You're struggling to fill light industrial, warehouse, or hourly roles
  • LinkedIn and Facebook are untapped channels for your firm
  • You post jobs on social but get no engagement or applications
  • You need to build a talent pipeline beyond active job seekers
  • Your competitors are visible on social and you're not

How Social Recruiting works

Strategy and creative first — then organic rhythm plus paid campaigns tuned to your roles.

Week 1

Strategy & Audit

Review current social presence, define platforms and audiences by role type and geography.

Weeks 2–3

Creative & Calendar

Build job post templates, employer brand content, and campaign creative for paid runs.

Week 4

Launch Campaigns

Organic posting rhythm begins. Paid campaigns launch with conversion tracking to career site.

Ongoing

Optimize & Scale

Refine targeting, creative, and spend based on cost per application by platform and role.

Swipe to see each step

Ready to reach candidates where they actually are?

Get a free social recruiting consultation. We'll audit your current presence, show sample campaigns for your roles, and outline a program that fits your hiring goals.