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Digital Marketing
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Digital Marketing

Show up where buyers and candidates are already looking.

Haley runs connected programs—SEO, content, paid, and social—built only for staffing firms.

Proof and results

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Staffing firms served

Before Haley, we were invisible online. Within six months of launching our SEO and content program, inbound leads doubled. We stopped chasing and started attracting.

CEO, Mid-Size Staffing Firm

Most staffing firms are invisible online. Here's why.

Problem 01

Your clients and candidates can't find you

When a hiring manager searches for a staffing firm in your market, your competitors come up. You don't. That's not a luck problem — it's a digital marketing problem.

Problem 02

You're running campaigns but not a strategy

A blog post here. A boosted LinkedIn post there. Maybe some Google Ads. Individual tactics without a connected strategy don't compound — they just cost money.

Problem 03

Your marketing stops when you're busy

When orders are full, marketing goes quiet. When orders dry up, it's too late to start. Digital marketing only works when it's always on — not when it's convenient.

What's inside a Haley Digital Marketing program

We don't sell individual tactics. We build connected programs. Here's what we manage:

SEO / AIO

Search engine and AI optimization — built for the way buyers and candidates actually search today. We optimize your site and content for Google, and for AI-powered search like ChatGPT and Perplexity.

Sell More · Build Your Brand

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Blog Writing & Content Marketing

Consistent, staffing-specific content written by industry experts. Blog posts, articles, and thought leadership that rank, attract, and convert.

Sell More · Build Your Brand

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PPC Advertising

Google, LinkedIn, and Facebook paid campaigns managed end-to-end. We handle strategy, copy, targeting, and optimization so you get leads — not just clicks.

Sell More · Recruit Faster

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Social Pro — Managed Social Media

Award-winning fully managed social media for staffing firms. We create, schedule, and publish content across LinkedIn, Facebook, and Instagram — consistently, on-brand, without you lifting a finger.

Build Your Brand · Recruit Faster

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Talent Pages

Dedicated, SEO-optimized pages targeting the specific job titles and locations you fill. Each page ranks for candidate searches and feeds your pipeline 24/7.

Recruit Faster

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Reputation Management

Generate more reviews, respond to feedback, and take control of how your firm appears on Google, Indeed, and Glassdoor. Your reputation is your recruiting advantage.

Build Your Brand · Recruit Faster

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Why staffing firms choose Haley for digital marketing

01

We only work with staffing firms

Every strategy we build, every piece of content we write, every campaign we run is calibrated for the staffing industry. We know your buyers, your candidates, your seasons, and your competitive landscape — because it's all we do.

02

We build programs, not one-offs

Individual tactics don't move the needle. We connect SEO, content, PPC, social, and reputation management into a single strategy that compounds over time. Each channel feeds the others.

03

We measure what matters to your business

Not impressions. Not followers. Leads, applicants, and revenue. We tie our digital marketing programs to business outcomes and give you clear reporting on what's working.

Start where it makes sense for your firm

Every program is customized — these are common starting points, not rigid packages.

Most popular

Growth Program

For firms ready to invest in a connected digital strategy across multiple channels.

Includes

  • Ongoing SEO management
  • Monthly blog content (4 posts)
  • PPC campaign management (1 platform)
  • Social Pro managed social media
  • Reputation monitoring and response
  • Bi-weekly reporting
Talk to us about the Growth Program →
Digital marketing dashboard showing campaign growth metrics

Starting point

Growth Program

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What a connected digital program looks like in practice

One mini case study. Outcome first.

Result first

Organic traffic up 189% in 6 months.

Client

Regional professional services staffing firm, 2 locations

Challenge

Heavy reliance on cold outreach and referrals. Zero inbound leads from digital. Competitors outranking them in every target market.

What we did

Launched a full-funnel digital program: SEO foundation, weekly blog content, Google PPC, and managed social. Added Talent Pages for top five job categories.

Common questions

Structured to support AI search discovery (AEO/AIO).

How long does it take to see results from digital marketing?
SEO and content marketing are long-game investments — most clients see meaningful traffic and lead growth within 4–6 months, with compounding results over 12–18 months. PPC can generate leads within the first 30 days. We'll be transparent about timelines based on your starting point and goals.
Do I need to be doing all of these services at once?
No. Most clients start with one or two channels and add more as results build. We'll recommend a starting point based on where you have the biggest gap — and what will move the needle fastest for your specific situation.
Do you write the content, or do we?
We do. Our content team specializes in staffing — they understand the industry, your buyers, and what candidates search for. You review and approve everything before it publishes.
How is Haley different from a general digital marketing agency?
Specificity. A general agency can run Google Ads. We run Google Ads for staffing firms, with keywords, copy, and landing pages built around how hiring managers and candidates actually search. That specificity is what drives better results.
What does "AIO" mean and why does it matter?
AIO stands for AI Optimization — the practice of structuring your content so it gets cited and surfaced by AI search tools like ChatGPT, Perplexity, and Google's AI Overviews. As AI-powered search grows, showing up in those results is as important as ranking on page one of Google. We build this into every SEO program.
How do you report on results?
Every client gets a monthly report tied to the KPIs that matter to their business — traffic, leads, applicants, rankings, and ad performance. Growth Program and Full-Funnel clients also get bi-weekly check-ins with their strategist.
Can I start with just one service and add more later?
Yes — and many clients do. We're designed to grow with you. Start with SEO, add content, layer in PPC. Each service is built to integrate with the others so adding channels compounds your results rather than creating more complexity.

Ready to stop being invisible online?

Start with a free digital marketing consultation. We'll audit your current presence, show you where the gaps are, and give you a clear picture of what a connected program could do for your firm.