Staffing Websites — Custom Sites

A website built entirely for your firm — not adapted from someone else's.

We had three brands, two ATS integrations, and a board that cared deeply about how we looked online. Haley didn't force us into a template — they built something that finally matched who we are.

CMO

National Staffing & Search Firm

What's included in a Custom Site

Every Custom Site starts from your business goals, not a pre-built layout. Strategy, design, copy, development, and launch are scoped to your firm — with a dedicated team that knows staffing.

Typical Custom Site scope includes:

  • Fully bespoke visual design — no library constraints

  • UX strategy mapped to candidate, client, and recruiter journeys

  • Unlimited pages and conversion paths (within agreed scope)

  • Multi-brand or multi-location architecture when needed

  • Job board and ATS integration (all major platforms)

  • Advanced SEO build-out

    schema, technical foundation, content strategy

  • Copywriting by staffing industry specialists

  • Custom functionality

    portals, calculators, landing systems, and more

  • Analytics, tagging, and conversion tracking setup

  • Dedicated project strategist through launch and handoff

  • Post-launch support and optimization window

Often paired with Custom Sites:

  • Identity & design system extensions beyond the website

  • Ongoing SEO and content retainer

  • Career Portal Software and Talent Showcase

  • PPC landing page programs

  • RogIQ and marketing technology integration

  • Multi

    site or franchise rollouts

Custom Sites aren't about spending more for the sake of it. They're for firms where the website is a competitive asset — multiple brands, complex buyer journeys, or a market position that demands something no template can deliver.

Is a Custom Site the right fit?

Custom Sites are the right choice when your website needs to do more than look professional — it needs to lead.

Custom Sites are a great fit if:

  • You have multiple brands, divisions, or distinct service lines
  • You need a completely unique visual identity with no design library constraints
  • You require complex custom functionality beyond standard staffing features
  • You're a national, multi-location, or PE-backed firm with high visibility
  • You want to set a new visual benchmark in your market
  • Your last site failed to reflect where the firm is today — strategically or visually

How a Custom Site comes together

Most custom builds run 16–24 weeks depending on scope. Here's the arc — with milestones so you're never guessing where things stand.

Weeks 1–3

Discovery & Strategy

Stakeholder interviews, competitive review, sitemap, and conversion strategy. We align on brand direction, technical requirements, and success metrics before design begins.

Weeks 4–10

UX & Visual Design

Wireframes, page prototypes, and fully custom visual design — reviewed at structured checkpoints with your team. Revisions until the experience matches your ambition.

Weeks 11–18

Copy, Build & Integration

Staffing-specialist copywriters craft every page. Developers build, integrate your ATS and martech stack, and configure advanced SEO. Milestone reviews throughout.

Weeks 19–24

QA, Launch & Handoff

Cross-browser QA, performance tuning, pre-launch review, and go-live. Your strategist walks stakeholders through the CMS and support plan. Optimization window included.

Swipe to see each step

Ready to build something that's truly yours?

Custom projects start with a strategy conversation. Tell us about your firm and we'll outline scope, timeline, and investment.