“We had three brands, two ATS integrations, and a board that cared deeply about how we looked online. Haley didn't force us into a template — they built something that finally matched who we are.”
Staffing Websites — Custom Sites
A website built entirely for your firm — not adapted from someone else's.
Custom Sites are 100% bespoke: unique visual identity, architecture for complex organizations, and functionality tailored to how you sell, hire, and compete. For firms that need to set the standard in their market.
Explore all website options
- Value SitesProfessional design, tight budget, fast launch
- Starter SitesAward-winning design library, fully customized
- Custom SitesUnlimited creative potential, 100% bespokeCurrent page
What's included in a Custom Site
Every Custom Site starts from your business goals, not a pre-built layout. Strategy, design, copy, development, and launch are scoped to your firm — with a dedicated team that knows staffing.
Typical Custom Site scope includes:
- Fully bespoke visual design — no library constraints
- UX strategy mapped to candidate, client, and recruiter journeys
- Unlimited pages and conversion paths (within agreed scope)
- Multi-brand or multi-location architecture when needed
- Job board and ATS integration (all major platforms)
- Advanced SEO build-out: schema, technical foundation, content strategy
- Copywriting by staffing industry specialists
- Custom functionality: portals, calculators, landing systems, and more
- Analytics, tagging, and conversion tracking setup
- Dedicated project strategist through launch and handoff
- Post-launch support and optimization window
Often paired with Custom Sites:
- Identity & design system extensions beyond the website
- Ongoing SEO and content retainer
- Career Portal Software and Talent Showcase
- PPC landing page programs
- RogIQ and marketing technology integration
- Multi-site or franchise rollouts
Custom Sites aren't about spending more for the sake of it. They're for firms where the website is a competitive asset — multiple brands, complex buyer journeys, or a market position that demands something no template can deliver.
Is a Custom Site the right fit?
Custom Sites are the right choice when your website needs to do more than look professional — it needs to lead.
Custom Sites are a great fit if:
- You have multiple brands, divisions, or distinct service lines
- You need a completely unique visual identity with no design library constraints
- You require complex custom functionality beyond standard staffing features
- You're a national, multi-location, or PE-backed firm with high visibility
- You want to set a new visual benchmark in your market
- Your last site failed to reflect where the firm is today — strategically or visually
How a Custom Site comes together
Most custom builds run 16–24 weeks depending on scope. Here's the arc — with milestones so you're never guessing where things stand.
Swipe to see each step
Custom Site clients often add these
A bespoke site is the foundation. These are the programs firms pair with a Custom build — at launch or in the first year after go-live.
Not sure what you need? Talk to a strategist →
Ready to build something that's truly yours?
Custom projects start with a strategy conversation. Tell us about your firm and we'll outline scope, timeline, and investment.