“Prospects comment on Insights during sales calls. It's the one piece of marketing where clients say 'this doesn't feel like staffing firm spam — it feels like a real publication.'”
Branded Content — Insights Magazines
Your name on a publication clients actually want to read.
Explore all branded content services
- Sales FunnelMulti-touch outreach that moves prospects to conversation
- HaleyMailDone-for-you email and content on autopilot
- Door OpenersPhysical mail that opens doors digital can't
- Custom DirectMulti-channel campaigns built for your markets
- InsightsYour brand on a publication clients rememberCurrent page
- Identity & DesignVisual identity and collateral that looks the part
- Staffing HelpsAccredited webinars your clients want — branded to your firm
What's included in Insights
Editorial, design, production, and distribution — a turnkey magazine program branded to your firm.
Every Insights program includes:
Fully branded print and digital magazine editions
Staffing-relevant editorial
HR trends, labor market insights, hiring advice
Professional design and layout under your firm name
Distribution to your client and prospect list
Digital version for email and website sharing
Sales team talking points for each issue
Editorial calendar aligned to market timing
Issue performance and distribution reporting
Often added with Insights:
HaleyMail for monthly touchpoints between magazine issues
Door Openers to introduce the magazine to cold prospects
Identity & Design for cohesive brand across all collateral
Custom Integrated Direct Marketing for magazine
led campaigns
Digital Marketing to amplify magazine content online
Insights works best for firms that want premium positioning — it's the touchpoint that makes prospects say 'these guys are serious' before the first sales call.
Is Insights the right fit?
For firms investing in brand authority and high-credibility client touchpoints.
Insights is a great fit if:
- You sell to HR leaders and executives who value thought leadership
- Your competitors send email blasts — you want something they can't easily copy
- Your sales team needs a premium leave-behind and conversation starter
- You're building a 'Full Brand Engine' content program
- Clients and prospects already respond well to your HaleyMail content
How Insights works
Editorial planning, production, and distribution — on a schedule your market anticipates.
Swipe to see each step
Insights pairs well with
The magazine anchors a premium branded content program.
Not sure what you need? Talk to a strategist →
Ready to publish under your brand?
Get a free Insights consultation. We'll show sample layouts, discuss editorial themes for your market, and outline what a magazine program could do for your positioning.