Chapter 1 of 3

Our story

Staffing operators who built a marketing firm for staffing.

Way back in 1993…

We were where many of you are today.

Haley Marketing teammates practicing together at a team training session

01

Struggling to stand out

Dozens of competitors in our market, margin pressure, and a sales team we were pushing for better results. We were tired of fighting the same battles every day, and hearing the same excuses.

Haley Marketing teammates at a workshop table during a company celebration

02

Then we discovered a better process

Marketing and sales working together to nurture relationships, show the real value of our services, and get more appointments with less effort. That process helped us double in size in just three years.

Haley Marketing teammates laughing together at an outdoor company event

03

Haley Marketing was born

Our a-ha moment: we could share that process with other staffing firms, as long as they didn’t compete with us. Haley Marketing started in 1996 as two people and an idea.

Chapter 2 of 3

How we’ve grown

From ghostwriting sales letters to a full-stack staffing marketing firm.

Since 1996

We’ve helped thousands of staffing and search firms.

Haley Marketing teammates in a playful outdoor team-building activity

01

Services that grew with the industry

What started as ghostwriting letters for staffing sales professionals evolved into websites, digital marketing, branded content, recruitment marketing, and marketing technology, all focused on staffing.

Haley Marketing teammates lined up outdoors during a company outing

02

A team built for one industry

From two people to more than 70 specialists in strategy, web, SEO, PPC, social, programmatic advertising, integrated direct marketing, and more, all dedicated to staffing and recruiting.

Haley Marketing teammates hanging out on a playground during a team outing

03

The largest firm focused on staffing

Today, Haley Marketing is the largest marketing firm in the world dedicated to servicing the staffing and recruiting industry. We help you stand out, stay top-of-mind, and sell more.

Want to dig deeper?

Meet the team, read our philosophy, or explore the innovations we’ve brought to staffing.

Chapter 3 of 3

By the numbers

Decades of focus: one industry.

The long game

Top-of-mind marketing works like black bamboo.

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Founded for staffing firms

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Specialists on the team

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Staffing firms helped

Once relationship building takes hold, results often measure in double-digit percentages. The return on effective relationship development is enormous.

The Story of the Black Bamboo, Haley Marketing

Want to know something else?

Ask us about your market, your stack, or your next move. We’re glad you asked.

  • Staffing is all we do.
  • Strategy through execution under one roof.
  • Partners who play the long game with you.