“Our reps were great on the phone but terrible at follow-up. Haley wired automation into our CRM — response rates on cold outreach tripled in the first quarter.”
Branded Content — Sales Funnel Automation
Your CRM should follow up — so your reps can sell.
Explore all branded content services
- Sales FunnelMulti-touch outreach that moves prospects to conversationCurrent page
- HaleyMailDone-for-you email and content on autopilot
- Door OpenersPhysical mail that opens doors digital can't
- Custom DirectMulti-channel campaigns built for your markets
- InsightsYour brand on a publication clients remember
- Identity & DesignVisual identity and collateral that looks the part
- Staffing HelpsAccredited webinars your clients want — branded to your firm
What's included in Sales Funnel Automation
Strategy, content, and technical setup — so automation runs in the background while your team focuses on closing.
Every Sales Funnel Automation program includes:
Ideal prospect profile and list strategy
Multi-touch email and content sequences
Behavior triggers tied to opens, clicks, and site visits
CRM integration and workflow configuration
Staffing-specific messaging for HR and operations buyers
Sales handoff rules when prospects engage
Monthly optimization based on conversion data
Reporting on sequence performance and pipeline impact
Often added with Sales Funnel Automation:
HaleyMail for ongoing nurture between campaigns
Door Openers direct mail to break through in cold accounts
Custom Integrated Direct Marketing for multi
channel programs
Digital Marketing for top
of-funnel awareness
Insights Magazine for high
credibility touchpoints
Automation works best when every message is worth sending — we write staffing-specific content for each step, not generic drip templates.
Is Sales Funnel Automation the right fit?
Built for firms that need systematic outreach without adding headcount.
Sales Funnel Automation is a great fit if:
- Your reps struggle to follow up consistently on cold prospects
- You have a CRM but it's mostly a contact database
- You're targeting specific accounts or verticals with structured outreach
- Email alone isn't getting responses from decision-makers
- You want measurable pipeline from outbound, not just activity
How Sales Funnel Automation works
Map the funnel first — then build sequences, integrate, and optimize.
Swipe to see each step
Sales Funnel Automation pairs well with
Automation is stronger when other branded touchpoints reinforce the message.
Not sure what you need? Talk to a strategist →
Ready to automate outreach that actually converts?
Get a free consultation. We'll map your sales process, show sample sequences for your market, and outline what automation could do for your pipeline.