“We were burning through our Indeed budget with nothing to show for it. Haley rebuilt our programmatic strategy and our cost per application dropped 35% in 60 days.”
Recruitment Marketing — Programmatic Job Advertising
Stop paying for clicks. Start paying for applicants.
Haley manages programmatic job advertising across Indeed, ZipRecruiter, LinkedIn, and 100+ boards — with budgets adjusted in real time to maximize applications per dollar.
Explore all recruitment marketing services
- Career SitesStaffing career sites built to convert applicants
- Programmatic AdsJob ad spend optimized across 100+ boardsCurrent page
- Social RecruitingReach passive candidates where they spend time
- Employer BrandWhy candidates choose you over competitors
- ReputationTurn reviews into a recruiting advantage
- Sense / BullhornAutomated outreach that keeps talent warm
What's included in Programmatic Job Advertising
Full management of job ad spend — strategy, posting, optimization, and reporting.
Every programmatic program includes:
- Multi-board distribution across 100+ job sites
- Real-time budget allocation to highest-performing sources
- Job title and description optimization for click-to-apply
- Sponsorship strategy for Indeed, ZipRecruiter, and LinkedIn
- Cost-per-application tracking and weekly optimization
- Geo and category targeting aligned to your orders
- Feed management and troubleshooting with job boards
- Monthly reporting on spend, applications, and CPA trends
Often added with Programmatic Ads:
- Career Sites built to convert the traffic ads generate
- Social Recruiting for passive candidate reach
- Employment Branding so ads stand out in crowded results
- Reputation Management — candidates check reviews before applying
- Sense & Bullhorn Automation for applicant nurture
Programmatic works hardest when your career site converts — otherwise you're optimizing spend toward a broken apply experience.
Is Programmatic Job Advertising the right fit?
For firms spending on job boards who need expert optimization, not just more posting.
Programmatic Ads are a great fit if:
- You're spending $5K+/month on job boards without clear ROI
- Recruiters post jobs manually and hope for the best
- Cost per application keeps rising with no strategy to control it
- You have open orders but not enough qualified applicants
- You tried self-serve Indeed/LinkedIn and wasted budget
How Programmatic Job Advertising works
Audit first, then optimize spend weekly based on real application data.
Swipe to see each step
Programmatic Ads pair well with
Job ads drive traffic — these services make sure it converts.
Not sure what you need? Talk to a recruiter marketing strategist →
Ready to get more applicants per dollar?
Get a free job advertising audit. We'll review your current spend, identify waste, and show you what programmatic management could do for your cost per application.