“We tried writing blogs in-house for two years. Haley took it over and within six months we had pages ranking for terms we'd never touched. Inbound finally started working.”
Digital Marketing — Blog Writing
Content that sounds like you — and ranks like a strategy.
Haley's staffing writers publish consistent, SEO-ready blog content on your schedule. No generic agency fluff. No blank-page panic. Just expert posts that attract buyers and candidates.
Explore all digital marketing services
- Blog WritingStaffing-specific content that ranks and convertsCurrent page
- SEO / AIOSearch and AI visibility built for staffing
- RogIQ GuidedFully managed digital marketing on RogIQ — Haley strategists included
- PPCPaid campaigns managed end-to-end for staffing
- Social ProFully managed social media for staffing firms
What's included in Blog Writing
Every program is customized to your voice, markets, and goals — here's what a typical engagement includes.
Every Blog Writing program includes:
- Staffing-industry writers (not generalists)
- Editorial calendar aligned to your specialties and seasons
- SEO keyword research for staffing and recruiting search behavior
- Blog posts optimized for Google and AI-powered search
- Internal linking strategy to your service and job pages
- Brand voice guidelines so content sounds like your firm
- Review and approval workflow before anything publishes
- Performance reporting on traffic and engagement
Often added with Blog Writing:
- Staffing & Recruiting SEO/AIO retainer
- Social Pro — repurposing blog content for social
- PPC landing pages tied to content themes
- Email nurture sequences from blog topics
- Talent Pages targeting high-intent job categories
Blog Writing works best as part of a connected program — but it's also the most common starting point for firms that need consistent content without hiring a full-time writer.
Is Blog Writing the right fit?
Blog Writing is ideal when you need consistent authority-building content without building an in-house team.
Blog Writing is a great fit if:
- Your site hasn't been updated with fresh content in months (or years)
- You know SEO matters but can't keep up with publishing
- Your team is strong at sales and recruiting — not writing
- You want thought leadership that positions you as the expert in your niche
- You're investing in SEO or PPC and need content to support both
How Blog Writing works
From kickoff to published posts — a predictable rhythm your team doesn't have to manage.
Swipe to see each step
Blog Writing pairs well with
Content is the fuel — these services turn it into pipeline.
Not sure what you need? Talk to a strategist →
Ready for content that actually gets published?
Start with a free consultation. We'll review your current content, show you what's missing, and outline a Blog Writing program sized for your firm.