“Prospects comment on Insights during sales calls. It's the one piece of marketing where clients say 'this doesn't feel like staffing firm spam — it feels like a real publication.'”
Branded Content — Insights Magazines
Your name on a publication clients actually want to read.
Insights is a fully branded HR and labor market magazine — print and digital — that positions your firm as the expert in the room. One of the highest-perceived-value touchpoints in staffing marketing.
Explore all branded content services
- Sales FunnelMulti-touch outreach that moves prospects to conversation
- HaleyMailDone-for-you email and content on autopilot
- Door OpenersPhysical mail that opens doors digital can't
- Custom DirectMulti-channel campaigns built for your markets
- InsightsYour brand on a publication clients rememberCurrent page
- Identity & DesignVisual identity and collateral that looks the part
What's included in Insights
Editorial, design, production, and distribution — a turnkey magazine program branded to your firm.
Every Insights program includes:
- Fully branded print and digital magazine editions
- Staffing-relevant editorial: HR trends, labor market insights, hiring advice
- Professional design and layout under your firm name
- Distribution to your client and prospect list
- Digital version for email and website sharing
- Sales team talking points for each issue
- Editorial calendar aligned to market timing
- Issue performance and distribution reporting
Often added with Insights:
- HaleyMail for monthly touchpoints between magazine issues
- Door Openers to introduce the magazine to cold prospects
- Identity & Design for cohesive brand across all collateral
- Custom Integrated Direct Marketing for magazine-led campaigns
- Digital Marketing to amplify magazine content online
Insights works best for firms that want premium positioning — it's the touchpoint that makes prospects say 'these guys are serious' before the first sales call.
Is Insights the right fit?
For firms investing in brand authority and high-credibility client touchpoints.
Insights is a great fit if:
- You sell to HR leaders and executives who value thought leadership
- Your competitors send email blasts — you want something they can't easily copy
- Your sales team needs a premium leave-behind and conversation starter
- You're building a 'Full Brand Engine' content program
- Clients and prospects already respond well to your HaleyMail content
How Insights works
Editorial planning, production, and distribution — on a schedule your market anticipates.
Swipe to see each step
Insights pairs well with
The magazine anchors a premium branded content program.
Not sure what you need? Talk to a strategist →
Ready to publish under your brand?
Get a free Insights consultation. We'll show sample layouts, discuss editorial themes for your market, and outline what a magazine program could do for your positioning.