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Door Openers Direct Mail for Staffing Firms
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No commitment · 30 min · Staffing specialists only

Branded Content — Door Openers

When email gets ignored, mail still gets opened.

Door Openers is Haley's award-winning 13-week direct mail program — designed to put your name in front of decision-makers who aren't responding to digital outreach.

Six new client appointments in 90 days from cold prospects. Two became active accounts within six months. We finally had something physical to follow up on.

Owner

Client partner

Light Industrial Staffing Firm

What's included in Door Openers

Strategy, creative, production, and mailing — a complete 13-week program managed end to end.

Every Door Openers program includes:

  • Prospect list strategy and targeting support
  • 13-week campaign creative and copy — staffing-specific
  • Print production and mail fulfillment
  • Branded pieces aligned to your firm identity
  • Campaign timing calibrated to your sales calendar
  • Integration points with email and sales follow-up
  • Mid-campaign check-in and adjustment
  • Results review and next-step recommendations

Often added with Door Openers:

  • HaleyMail for ongoing nurture after the campaign
  • Sales Funnel Automation for digital follow-up sequences
  • Custom Integrated Direct Marketing for expanded multi-channel programs
  • Insights Magazine as a premium credibility piece
  • Identity & Design refresh before a major campaign launch

Door Openers works especially well in manufacturing, logistics, and professional services — markets where physical mail still cuts through the noise.

Is Door Openers the right fit?

For firms ready to invest in breaking into new accounts — not just staying in touch with existing ones.

Door Openers is a great fit if:

  • Cold email and LinkedIn outreach aren't getting responses
  • You're targeting decision-makers in industries that still read their mail
  • Your sales team needs a structured reason to follow up for 13 weeks
  • You want new business development, not just client retention
  • You tried DIY mailers and they looked generic or off-brand

How Door Openers works

List, creative, and timing — then 13 weeks of consistent physical presence.

Weeks 1–2

Strategy & List

Define target accounts, verticals, and messaging themes. Finalize list and campaign calendar.

Weeks 3–4

Creative & Production

Design and produce all 13 mail pieces — copy, creative, and print-ready assets.

Weeks 5–17

Launch & Execute

Weekly mail drops on schedule. Sales team briefed on follow-up cadence for each touch.

Week 18+

Review & Next Steps

Campaign results review. Recommend ongoing nurture, repeat campaigns, or expanded programs.

Swipe to see each step

Ready to open doors your competitors can't?

Get a free Door Openers consultation. We'll review your target market, show sample creative, and outline what a 13-week campaign could do for new business.