“We discovered three target accounts were visiting our services pages every week — and nobody knew. Lead tracking gave sales a reason to call that wasn't cold outreach. Two became clients within a quarter.”
Marketing Technology — Lead Tracking
Know who's on your website — even when they don't fill out a form.
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What's included in Lead Tracking
Visitor identification, alerting, and sales handoff — works on any website.
Lead Tracking includes:
Company-level visitor identification (firm name, industry, size)
Real-time alerts when target accounts visit key pages
Daily digest delivered to sales team inboxes
Page-level tracking — which services and content they viewed
Target account list configuration for priority alerts
CRM export and integration options
Works with Haley sites or existing websites
Monthly reporting on visitor trends and hot accounts
Often added with Lead Tracking:
Sales Funnel Automation for structured follow
up sequences
Branded Content programs that give sales something to send
Digital Marketing PPC driving target accounts to tracked pages
AI Chatbot to engage visitors while you know who they are
Staffing Websites with conversion paths tied to tracking
Most staffing firm websites get client research traffic that never converts on a form. Lead tracking turns anonymous visits into sales intelligence.
Is Lead Tracking the right fit?
For firms with B2B sales motion and website traffic they can't attribute to companies.
Lead Tracking is a great fit if:
- Sales suspects prospects research you online before calls
- You target named accounts but don't know when they're interested
- Website analytics show traffic with no form fills
- Your team relies on cold outreach without warm signals
- Marketing needs proof that the website supports sales
How Lead Tracking works
Install tracking, configure alerts, train sales — then act on visitor intelligence daily.
Swipe to see each step
Lead Tracking pairs well with
Identify the visitor — these tools help you convert them.
Not sure which tool you need? Talk to a tech strategist →
Ready to see who's researching you right now?
Get a Lead Tracking demo. We'll show company identification, alert configuration, and how sales teams use visitor data to open warm conversations.