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Sense & Bullhorn Automation for Staffing
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No commitment · 30 min · Staffing specialists only

Recruitment Marketing — Sense & Bullhorn Automation

Keep your talent pool warm — without adding to recruiter workload.

Haley configures Sense and Bullhorn automation for staffing firms — candidate outreach, re-engagement sequences, and recruiter productivity workflows that nurture applicants while your team focuses on filling orders.

We had thousands of stale candidates sitting in Bullhorn doing nothing. Haley built re-engagement automations — we revived 200+ qualified contacts in the first month without a single extra recruiter hour.

Director of Recruiting

Client partner

IT Staffing Firm

What's included in Sense & Bullhorn Automation

Technical setup plus staffing-specific workflows — automation that recruiters actually use.

Every automation program includes:

  • ATS/Sense audit and workflow mapping
  • Candidate re-engagement sequences for stale talent pools
  • New applicant nurture and status update automations
  • Job match and hot job alert campaigns
  • Birthday, anniversary, and touchpoint automations
  • Recruiter notification rules for engaged candidates
  • SMS and email templates written for staffing
  • Training and documentation for your recruiting team

Often added with Automation:

  • Career Sites as the destination for re-engagement campaigns
  • Programmatic Ads to feed fresh applicants into nurture flows
  • Social Recruiting to grow the pool automation keeps warm
  • Marketing Technology for broader martech stack integration
  • Employment Branding for consistent messaging in automated touchpoints

Your ATS is full of candidates who already raised their hand — automation reactivates them cheaper than sourcing new ones from scratch.

Is Sense & Bullhorn Automation the right fit?

For firms with an ATS full of contacts but no systematic way to stay in touch.

Automation is a great fit if:

  • You use Sense or Bullhorn but only for basic CRM functions
  • Thousands of candidates sit inactive in your database
  • Recruiters manually email the same follow-ups over and over
  • You lose candidates between apply and placement due to slow follow-up
  • You want pipeline always in motion — not just when orders spike

How Sense & Bullhorn Automation works

Map workflows first — then build, test, and train before automations go live.

Week 1

Audit & Map

Review ATS data, current workflows, and recruiter pain points. Prioritize highest-impact automations.

Weeks 2–4

Build & Configure

Configure sequences, triggers, and templates in Sense/Bullhorn. Staffing-specific copy at every step.

Week 5

Test & Train

Pilot with subset of candidates. Train recruiters on notifications, handoffs, and override rules.

Ongoing

Launch & Optimize

Roll out full automations. Monitor engagement and refine timing, copy, and triggers monthly.

Swipe to see each step

Ready to put your ATS to work?

Get a free automation consultation. We'll audit your Sense or Bullhorn setup, identify quick wins in your candidate database, and outline workflows that save recruiter time.