“Our Indeed rating was dragging down apply rates and we didn't even know it. Haley built a review generation program — we're up a full star and applications followed.”
Recruitment Marketing — Reputation Management
Candidates Google you before they apply. What do they find?
Haley monitors and improves your firm's ratings on Google, Indeed, and Glassdoor — generating more reviews from placed candidates and responding professionally to turn reputation into a recruiting advantage.
Explore all recruitment marketing services
- Career SitesStaffing career sites built to convert applicants
- Programmatic AdsJob ad spend optimized across 100+ boards
- Social RecruitingReach passive candidates where they spend time
- Employer BrandWhy candidates choose you over competitors
- ReputationTurn reviews into a recruiting advantageCurrent page
- Sense / BullhornAutomated outreach that keeps talent warm
What's included in Reputation Management
Monitoring, generation, and response — a systematic approach to reviews candidates actually see.
Every Reputation Management program includes:
- Monitoring across Google, Indeed, Glassdoor, and Facebook
- Review generation campaigns for placed candidates and clients
- Response templates and professional reply management
- Sentiment tracking and alert system for new reviews
- Competitive benchmark against other staffing firms in your market
- Integration with recruiting workflow for timely review asks
- Reporting on rating trends and review volume
- Crisis response guidance for negative feedback
Often added with Reputation Management:
- Employment Branding so reviews align with brand promise
- Career Sites that showcase positive candidate experience
- Social Recruiting amplified by stronger review scores
- Programmatic Ads — better ratings improve click-to-apply on boards
- Branded Content for client-facing reputation (separate track)
One bad review won't kill you — but a pattern of low ratings on Indeed or Google will cost you applicants every single day.
Is Reputation Management the right fit?
Essential when candidates research you online and what they find is hurting applies.
Reputation Management is a great fit if:
- Your Google or Indeed rating is below 4.0 stars
- You have few reviews — or only negative ones visible
- Recruiters hear 'I read bad things online' from candidates
- You're spending on job ads but apply rates don't match click volume
- Nobody owns review generation or response in your firm
How Reputation Management works
Audit current state — then generate, respond, and improve ratings systematically.
Swipe to see each step
Reputation Management pairs well with
Better reviews amplify everything else in your recruiting stack.
Not sure what you need? Talk to a recruiter marketing strategist →
Ready to fix what candidates find when they search you?
Get a free reputation audit. We'll review your ratings across platforms, show where you're losing applicants, and outline a program to improve your online presence.